Which of the following is NOT true about an app URL scheme?

Which of the following is NOT true about an app URL scheme?

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http://www.youtube.com/watch?v=bZrOpN1EkRM ** Desamark ** http://www.desamark.com/

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http://desamark.tumblr.com/post/151825471871 **Stefen Bauer / StefenBauer **DesaMark** http://desamark.tumblr.com/